There are two questions I get asked the most: “What goes into writing a blog post?” and “How do you manage both your full time job and the blog?”
There’s a lot of ways to answer both of these questions, so I’m going to break it down into two posts.
First up: What goes into creating and writing a blog post?
I’m sure everyone is well-aware that a lot more goes into writing a blog post than just photos and links. Or at least I hope everyone is aware.
PREP, PREP, AND MORE PREP!
Yes, a TON of prep goes into the making and writing of a blog post. It usually starts with setting up a time with a photographer (typically Allie). From there, I think about what I want to shoot for the upcoming week or so. I either have looks already planned, or go out and buy newer items to make sure they’re in stock and available for you to shop! Allie and I typically shoot every Saturday at 10AM, and I always aim to shoot four looks. After our schedule for the shoot is sorted out, I take pictures of everything I want to shoot this way I can remember small details. Like accessories and lip color.
ON SHOOT DAY
I get up a little early to make sure my outfits are ironed and I have all of the elements for my looks. I usually touch up my hair and add some make up. When Allie and I are shooting, it takes anywhere from 15-30 minutes to shoot each look. We also leave some room to look for bathrooms for me to change in. I love shooting near parks because they have bathrooms (which are so gross, but so worth it when you have a lot of looks to get in). Oh, and as I mentioned, The Plaza is a great place to change too;)
Once I choose which photos I want to be edited, I send them back to Allie and she edits them for me. Which is amazing because editing photos is NOT easy. I do have Lightroom and use presets when Matt takes my photos (like in this post here), but I’m not super used to it. Allie, on the other hand, has become a pro. I’m SO lucky she’s my photographer. After about 2-3 days, my photos are ready to go and I immediately get them into my Dropbox and onto WordPress so I know what content I have to insert into posts. Now…it’s time to get into writing a blog post.
THE ACTUAL POST
When I look at my photos, I have to decide between either a) Writing about my outfit details in length or b) Write about another topic (like body confidence). It’s really either one or the other, I don’t typically like to merge the two types of content.
If I happen to have a great idea or topic I want to write about, I use photos of a look that is simple and pretty self-explanatory. If a particular outfit is “complicated” or has a cool statement piece, I know I’m going to write about the outfit. Sounds simple enough, right?
It doesn’t end there.
I like to get all of my links set up and ready to easily be inserted into a post. If you didn’t notice by now, I use affiliate links in my posts (there’s a disclosure on my sidebar that further explains what they are). These links, in addition to me making a small commission, are really helpful to readers when they want to know the exact item (or similar items if it’s old/sold out). Since I do work full-time, sometimes it’s hard for me to answer an email, tweet or DM from someone. That’s why my looks are ALWAYS shoppable!
After I’m done writing a blog post, the fun doesn’t stop there. I have to schedule tweets, Facebook posts, and pins. I love the ability to schedule my posts, especially since I work all day. That helps alleviate a lot of stress throughout the day. Thanks to CoSchedule, I schedule all my tweets for the day my post is published. I wrote more about it in this post. I even make sure to schedule tweets for that post for upcoming days, weeks, and months. It’s always a good idea to recycle content and CoSchedule makes it easy!
You can actually schedule other social media posts through CoSchedule, but I find other platforms are more efficient (for me). Facebook’s publishing tool is actually amazing. I try to schedule at least 6 posts on my blog’s page a day. Although as of late, I’ve been slacking big time. UGH. As for Pinterest, I use BoardBooster and Tailwind to schedule my posts, recycling my pins and help me pin to group boards. I highly recommend these services!
If you’re still with me, YAY! I hope you found this post interesting (if you’re not a blogger) or helpful (if you are a blogger). It was fun to talk about what goes into not only writing a blog post, but also what exactly goes into each and every post!