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It's Casual Blog
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a place where style meets all things real life in new york city

hi there!

This space was created by me, Dana, a born and raised New Yorker. I created this blog as a way to share my casual, every day looks when I was in college in 2012.

While I love sharing my outfits on the Internet, I realized that I was creating better and more important conversations by incorporating more lifestyle & career focused posts. I aim to inspire you with my casual outfits, bring you practical tips on blogging, and also offer career advice.

In addition to running this website, I work full time in the fashion industry as a merchandiser. I’ve worked for companies like Perry Ellis, Free People, Lou & Grey, and most recently, J.Crew. Being a merchandiser is my true passion in life, and I know I’m very lucky to have found something I love doing so much. There’s nothing I love more than doing what I love in the city I love the most.

You can follow more of my adventures on Instagram, TikTok, Facebook.


For reader questions, please contact
dana@itscasualblog.com

For partnership and business inquiries, please contact
bridget@wearewavecollective.com


lately on instagram…

pt. 5 | wearing vs. styling your clothes ft. the b pt. 5 | wearing vs. styling your clothes ft. the best chocolate brown flats
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fall outfits 
fall trends
fall fashion
pt 4 | wearing vs. styling your clothes ft. boots pt 4 | wearing vs. styling your clothes ft. boots that hopefully don’t make me look like a dallas cowboys cheerleader😅
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fall outfits 
fall trends
fall fashion
pt. 3 | Wearing vs. styling your clothes ft. a seq pt. 3 | Wearing vs. styling your clothes ft. a sequin button down shirt🥳
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Fall fashion
Fall outfits 
Fall trends
pt. 2 | Wearing vs. styling your clothes ft. cashm pt. 2 | Wearing vs. styling your clothes ft. cashmere tee and the best blazer of all time😍 shop via link in bio
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Fall fashion
Fall outfits
Fall trends
pt. 1 | Wearing vs. styling your clothes ft. a VER pt. 1 | Wearing vs. styling your clothes ft. a VERY WRINKLED SHIRT (but hey, it didn’t matter lol)🤭
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Fall outfits
Fall fashion
Fall trends
The easiest way to dress up for your 9-to-5? This The easiest way to dress up for your 9-to-5? This embellished shirt😌 Details in stories!
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work outfit, wear to work, work outfit ideas, corporate outfits, ootd, outfit ideas, fall, fall outfit, j.crew, everlane, nyc, New York City
A love post for the @jcrew Emilie sweater💌 I ow A love post for the @jcrew Emilie sweater💌 I own this sweater in FOUR colors, and dare I say it’s the best sweater of all time?!😳
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style, fashion, ootd, outfit ideas, casual outfit, style inspo, outfit inspo, j.crew, cardigan, jeans, nyc, fall outfit ideas, madewell
Too thankful to have been able to drive the 2023 @ Too thankful to have been able to drive the 2023 @mazdausa CX-50 for our last trip of the summer🫶🏻 This sleek SUV had everything I could ever want in a car: cooling seats (A DREAM), gigantic sunroof, wireless charger, and more! #drivemazda
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Mazda, road trip, vacation, vacation idea, summer, summer style
Best days are spent in New York🫶🏻 . . outfit Best days are spent in New York🫶🏻
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outfits, outfit ideas, casual outfits, outfit inspo, button down shirt, white shirt, skirt, skort, Chanel, fall style, nyc, nyc influencer, New York City
9 last days of summer outfits 🫶🏻 . . Outfit 9 last days of summer outfits 🫶🏻 
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Outfit ideas, outfit inspo, summer outfits, fall transitional outfits, sweaters, blazers, shorts, nyc, nyc influencer, ballet flats, boxer shorts, denim jacket, denim, jeans, j.crew
Dear Fall, pls come soon. I promise I wear some re Dear Fall, pls come soon. I promise I wear some really cool outfits😩🥲
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Dresses, stripe dress, madewell, summer, maxi dress, Celine, nyc, New York City, outfit ideas
Same sentiment, 22 years later❤️ To the city t Same sentiment, 22 years later❤️ To the city that raised me: I love you endlessly🫶🏻 it will always be New York or nowhere.
Update: It’s still hot in New York City🌻 . . Update: It’s still hot in New York City🌻 
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Outfits, linen, shorts, Birkenstocks, outfit ideas, outfit inspo, baseball cap
So long, sweet summer😌 soaked up the last momen So long, sweet summer😌 soaked up the last moments of the season in the 2023 @mazdausa CX-50🤙🏻 can’t wait to share more! #drivemazda
Major outfit inspo from @larissamills🫶🏻 link Major outfit inspo from @larissamills🫶🏻 linking this look via @shop.ltk or link in bio💫
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Transitional fall outfit, fall outfit ideas, outfit ideas, oversized shirt, button down, jean shorts, ballet flats, nyc, casual outfit, outfit inspo
I wrote a post on It’s Casual about how these @e I wrote a post on It’s Casual about how these @everlane pants are probably the best ones I’ve ever purchased. So read it. And then go buy these. You’ll thank me later💁🏻‍♀️ 
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outfit ideas, casual outfit, trousers, everlane, j.crew, all black outfit, style, fashion, nyc, New York
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