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It's Casual Blog
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a place where style meets all things real life in new york city

hi there!

This space was created by me, Dana, a born and raised New Yorker. I created this blog as a way to share my casual, every day looks when I was in college in 2012.

While I love sharing my outfits on the Internet, I realized that I was creating better and more important conversations by incorporating more lifestyle & career focused posts. I aim to inspire you with my casual outfits, bring you practical tips on blogging, and also offer career advice.

In addition to running this website, I work full time in the fashion industry as a Merchandiser. I’ve worked for companies like Perry Ellis, Free People, and most recently, Lou & Grey. Being a Merchandiser is my true passion in life, and I know I’m very lucky to have found something I love doing so much. There’s nothing I love more than doing what I love in the city I love the most.

You can follow more of my adventures on Instagram, Twitter, Facebook.


For reader questions, please contact
dana@itscasualblog.com

For partnership and business inquiries, please contact
hayden@wearewavecollective.com


lately on instagram…

“The true New Yorker secretly believes that peop “The true New Yorker secretly believes that people living anywhere else have to be, in some sense, kidding.” ❤️
Life lately = 👖👶🏼🚕☕️😎💃🏻🕺🏻🪩⛳️
Best days with my angel girl🥰 #niece #babygirl Best days with my angel girl🥰 #niece #babygirl #family #auntlife
Spring days in the city🌷😌 Now Mother Nature, Spring days in the city🌷😌 Now Mother Nature, please make up your mind🙄
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Linking everything in the @shop.ltk app or via the link in bio!💫
Date nights with my love are my favorite nights❤ Date nights with my love are my favorite nights❤️😌 Thanks @paintnpourinc for such a fun experience — thinking I’m pretty much the next Picasso?😎💁🏻‍♀️
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NYC, nyc eats, nyc things to do, paint n pour, date night ideas, nyc influencer, date night, LES, boyfriend, relationships, style, fashion
Weekend plans included digging out a coat and bean Weekend plans included digging out a coat and beanie🥶 But if you know me, you know that actually made me happy😌 
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What did you do this weekend? #nyc #nycweekend #nycinfluencer #nycblogger #soho #outfitideas #shacket #casualstyle 
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Outfit ideas, outfits, style, fashion, New York City,  New York, beanies, plaid, shacket, casual style, casual outfit
A weekend full of love❤️ On Saturday, we celeb A weekend full of love❤️ On Saturday, we celebrated our best friends’ wedding😌 And on Sunday, we had Rob’s niece’s beautiful baptism🥰 
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Thanks to @mazdausa for getting us to where we needed to be👏🏻 We got to drive the brand new 2022 Mazda3 (yes, we argued over who got to drive😂) and it’s such a great car — super comfortable and a smooth ride….even during crazy, windy, snow squalls🤪 #drivemazda
GIRLS RULE, BOYS DROOL — I don’t make the rule GIRLS RULE, BOYS DROOL — I don’t make the rules here🤷🏻‍♀️ Happy #internationalwomensday to all the badass women who are trying to make the world a better place❤️
1 year of — forcing you to take pictures, walkin 1 year of — forcing you to take pictures, walking through Central Park, eating our body weight in sushi, waiting for you to get dressed so I could match you, rating and drinking (a lot) of espresso martinis, saying the same things at the same time, laughing uncontrollably, and LOVING YOU ENDLESSLY❤️ So thankful the universe brought us together 365 days ago, my love🥺
Two years (+ 5 days to be exact) ago, I started wo Two years (+ 5 days to be exact) ago, I started working for Lou & Grey🥲 One month after I started — the world fell apart. Over that time, I saw how a brand could bring someone so much comfort even in hard times (hellooooo Signature Soft sweats🤤). While yes, I know “it’s just clothes”, it’s always incredible knowing that we can play such a part in how someone feels👏🏻 This brand, a brand I’ve worn and loved years before I started working for them, has solidified that this is the career path I was meant to take. Truly my dream job❤️
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So if you’re ever wearing Lou & Grey — let me know. Send me a DM. Or if you post yourself wearing it and I FREAK OUT in your comments, now you know why. It makes my day knowing that you’re wearing things that my team has created for YOU👏🏻 this brand is SO incredibly special to me and I love sharing that with you.
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PS: If you don’t own anything in Signature Soft yet — go go go. It’s our best selling, unbelievable, so crazy soft fabric that you NEED in your wardrobe😌
Officially my goddaughter❤️ Had the best day c Officially my goddaughter❤️ Had the best day celebrating our special little girl. We love you so much, Amelia Jo🥰
The only #ootd option for Valentine’s Day, IMO😌
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Our cozy cotton hearts set is pretty much my favorite set since our beige star set in 2020 (IYKYK😉) Click the link in bio to shop OR head to the @shop.ltk app💫
New York City weekends are the best weekends. You New York City weekends are the best weekends. You can’t tell me otherwise🙆🏻‍♀️ 
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Shop the look in the @shop.ltk app or in the link in bio✨
3-day weekends are good for the soul😌 . . Shop 3-day weekends are good for the soul😌
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Shop the look via the @shop.ltk app or via the link in my bio❤️ My leggings are 25% off and they are SO good🙆🏻‍♀️ #everlane
Color? Never heard of her. (TikTok saw it first🤪)
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Shop the look using the @shop.ltk app or click the link in my bio💫 https://liketk.it/3vznT
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Thanks @allieprovost for snapping this pic today📸
2021✨ a year of growth, clarity, loss, craziness 2021✨ a year of growth, clarity, loss, craziness, and so much love. While there were certainly ups and downs, this year was a good one🙏🏻 

February❤️ Met a handsome blonde haired, green eyed boy and my life hasn’t been the same since😌

March❤️‍🩹 Said goodbye to my beautiful grandmother at 98 years old😢

April🔑 Moved into my own apartment on the Upper East Side😎

June🙆🏻‍♀️ I put myself first and started therapy — something I’m beyond grateful for, and just really proud of myself for taking that step👏🏻

July🎂 Celebrated my 29th birthday with THE best gift of all time — my niece, Amelia Jo, was born on July 25th. She’s the best and I’m so happy we can celebrate our birthdays together forever🥺

August-September😌 Just pure happiness living life in the greatest city in the world🚕

October-December🎉 First holidays with Amelia Jo. So grateful for my family and friends❤️

Can confidently say this — I’m ready for ya, 2022🍾🥂
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