a place where style meets all things real life in new york city

hi there!

This space was created by me, Dana, a born and raised New Yorker. I created this blog as a way to share my casual, every day looks when I was in college in 2012.

While I love sharing my outfits on the Internet, I realized that I was creating better and more important conversations by incorporating more lifestyle & career focused posts. I aim to inspire you with my casual outfits, bring you practical tips on blogging, and also offer career advice.

In addition to running this website, I work full time in the fashion industry as a merchandiser. I’ve worked for companies like Perry Ellis, Free People, Lou & Grey, and most recently, J.Crew. Being a merchandiser is my true passion in life, and I know I’m very lucky to have found something I love doing so much. There’s nothing I love more than doing what I love in the city I love the most.

You can follow more of my adventures on Instagram, TikTok, Facebook.

For reader questions, please contact
dana@itscasualblog.com

For partnership and business inquiries, please contact
bridget@wearewavecollective.com