Why I’m Afraid To Hit “Publish” Less Than 5 Times A Week

I know it’s like beating a dead horse at this point, but there are so many different pressures coming from many different angles on bloggers/influencers.

While most people complain about the Instagram algorithm (hi, I was one of them), there are a lot of other social pressures that come with being a blogger. Sure, you can say we put these pressures on ourselves, but at the end of the day, it’s still something we need to deal with.

Over the last few weeks, I’ve been noticing something with my content: It hasn’t been enjoyable. I’ve been trying to push out four days of content (plus Elle’s series, Elle’s Edit) since the beginning of 2018. But lately, it hasn’t been so easy for me in terms of the blog.

“Not enough page views”

My first thought about putting out less content was that I was nervous my page views would take a hit. While this is probably a little true, I should be thinking about it this way: Why shouldn’t every post be getting “x” number of page views? Shouldn’t I be putting out amazing content (even if it’s only a few days a week) that will make people want to click? Shouldn’t I be promoting my posts that I do hit publish on, and believe in those posts?

“Not enough effort”

To be completely honest, sometimes I feel like the work I’m publishing isn’t good enough. And that’s not something I ever want for my blog. After coming home from a late night at work, sometimes I just don’t feel like working on content. Yep, I said it. And in turn, I feel like I’m not putting in enough effort to something that means so much to me. The last thing I would want is for you to realize that as well. So that’s why I think it’s time to hit “publish” a bit less. I want to make sure that every single time I put something out there, I’m proud of it. And hopefully it is an article that will either make someone smile, help someone, or inspire someone.

“Not playing with the big dogs”

And by big dogs, I mean full-time bloggers. As much as I love my job (and even managing both of my jobs), sometimes I feel like I don’t have a “fair” shot at this whole blogging thing. There are these bloggers putting out amazing content 5, 6, and 7 days a week. I can’t complain because I choose to have a full time job, but at the end of the day, I don’t have as much time to dedicate to my blog and social media as others. I do what I can, but sometimes I feel like it’s not enough. It’s also not fair to those who are doing this full time. I shouldn’t be comparing myself to them in the first place. Actually, I shouldn’t be comparing myself to anyone.

So there you have it: a few of my fears when it comes to publishing posts. Instead of publishing 5 times a week, I’m going to cut back to 4 times a week. Elle will, of course, still be around, but if she wants to take a week off from publishing, she’s going to as well. (We always joke that she gets 3 vacation days.) I try to keep this space as positive as possible, but I also want to be real with you when you come to this space. I know I’m not alone, and I know there’s many of you to feel the same. So I’m here to say that it’s okay to feel this way, and now it’s just time to learn from what you’re feeling…and do what’s best for YOU and your brand!


photos by allie provost

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