Networking Importance: Why It’s Scary And How You Can Get Better At It

I’m typically a “people-person”. I love being around people. I love talking to people. But when it comes to networking with people, I run for the hills.

Networking Importance: Why It's Scary And How You Can Get Better At It by popular NYC blogger Pink Champagne Problems Networking Importance: Why It's Scary And How You Can Get Better At It by popular NYC blogger Pink Champagne Problems Networking Importance: Why It's Scary And How You Can Get Better At It by popular NYC blogger Pink Champagne Problems Networking Importance: Why It's Scary And How You Can Get Better At It by popular NYC blogger Pink Champagne Problems Networking Importance: Why It's Scary And How You Can Get Better At It by popular NYC blogger Pink Champagne Problems Networking Importance: Why It's Scary And How You Can Get Better At It by popular NYC blogger Pink Champagne Problems Networking Importance: Why It's Scary And How You Can Get Better At It by popular NYC blogger Pink Champagne Problems

THE LOOK |dress, booties, sunglasses, lip color: dragon girl, nail color: big apple red

However, I took a leap a few weeks ago and attended a really cool event with Who What Wear, Bloomingdale’s and Cotton. I didn’t want to pass up on this event, so I went by myself after finding out that none of my friends got an invite and we couldn’t bring  a guest. I really went because I knew it would be a fashion show, so I wouldn’t have to do a ton of networking. Well, the show obviously didn’t start on time, so all in attendance had to wait in a vestibule before being seated. And I was alone. I had a good 20 minutes to think about networking – and although I wish I had mingled a bit more, I did come up with the idea for this post 😉

Why networking is scary

Ever walk into an event by yourself and notice everyone has already formed their little cliques? This has happened to me so many times at blogging events, and that’s why I rarely go to them by myself. It’s so nerve-wracking to go up to a group of fashionable ladies and try to get in on a conversation. You either figure they already know each other and everything about each other’s lives OR they met at the beginning of the event and already have a topic to talk about. Personally, I’m always nervous to go up to bloggers that I follow, but may not follow me. Besides the fact that they don’t know who I am (or maybe they do), I never want to come off as a “fan” girl. There’s also always that little insecurity of being judged the second you walk away. So yeah, networking is definitely scary.

Try not to make excuses

Because networking is scary, I always come up with a million and one reasons not to go to an event. This is probably my first mistake. Taking risks is pretty much a necessity in life. And honestly, what do I have to lose when it comes to attending an event? Absolutely nothing. The worst thing that could happened is that people do judge me. Probably wouldn’t want to connect with those types of people anyway, right? One of the easiest excuses to make is when you go to an event with one person. You and your friend walk into an event and are attached at the hip. Typically, Allie/Linda and I will barely mingle unless we see girls who we’re friends with already. Get rid of the security blanket ASAP.

Next time there’s an event that you’re invited to and interested in, I challenge you to go for it. Let the excuses stop here.

Networking importance and what to remember

There are so many reasons why you should forget about your fear of networking. Most importantly, you need to think about the connections that could come of it. Brands invite YOU to an event not only because they want exposure, but they want to see that you’re interested. This can only be beneficial to you when it comes time for a brand to start looking at influencers for a campaign. Right? I can’t tell you how many amazing relationships I start with brands just by putting a face to a name. Emailing is cool and all, but when you can get to know a brand representative, it’s really nice to think of them as an actual person! Next, think about the friendships you COULD create. I’ve met a lot of great people from networking, and even if we’re not BFFs, it’s always nice to see a familiar face when you walk into the next event!

Tips for getting better at networking

  • Have an elevator speech – Don’t talk about the weather. Be prepared to give a little bio about yourself and then ask the person about themselves. This is SO important. Never be THAT person who only talks about his or herself.
  • Don’t overthink it – This will be your downfall. If you go into an event with a positive mindset, it’ll be a lot easier to put yourself out there.
  • Set a goal – Walk into an event telling yourself that you’ll introduce yourself to at least three people. And actually do it.

Now it’s YOUR turn: What are some of your tips on overcoming the fear of networking?


photos by allie provost

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  1. 8.16.17
    Natali said:

    Great and encouraging tips! Thank you for sharing and you’re looking wonderful in this outfit!

    • 8.18.17
      Dana Mannarino said:

      Thank you, Natali! xx

  2. 8.16.17

    Going to my first blogger event by myself was so scary but I ended up having such a great time and met so many fun people! I had so many excuses of why I shouldn’t go but in the end I knew I was just nervous about walking in alone. It’s tough initially but so worth it! Also, love this whole look! xo Bryn

    • 8.18.17
      Dana Mannarino said:

      Right? I think we psyche ourselves out more than anything!

  3. 8.16.17

    Networking is honestly the scariest part for me. I am FINE once I am in the room or at the event but prior, I’m a hot mess. I definitely need to get better at my elevator speech as you mentioned and STOP overthinking it. Again, thanks for sharing you amazing blogger you!

    xo Laura Leigh

    • 8.18.17
      Dana Mannarino said:

      I KNOW! I think we psyche ourselves out more than anything. And STAP! You’re more amazing! xx

  4. 8.16.17

    Being in sales for my full time job networking is my day in and day out! My go-to is to ask a lot of questions about the other person, always keep the conversation going, you learn something and people always love talking about themselves 🙂 Loving your super informative posts!!
    xx Tess | Sequins are the New Black

    • 8.18.17
      Dana Mannarino said:

      YES! I love this! And thank you so much for taking the time to comment, lady! Means so much, xx

  5. 8.16.17
    Lauren Oliver said:

    Definitely needed this post! I was thinking of going to an event tomorrow, but got nervous because none of my friends want to go and I don’t know anyone – but this was definitely motivating! Loved the point about just thinking of the connections that can be made, which is the most rewarding part!


    • 8.18.17
      Dana Mannarino said:

      I hope you went! And yes, connections are SO important! xx

  6. 8.16.17
    Jenn Lake said:

    Such a great topic, lady! Loving that dress on you, too!

    • 8.18.17
      Dana Mannarino said:

      Thank you, Jenn! xx

  7. 8.16.17

    love these tips!!! i’m trying to be better about networking events and putting myself out there with other bloggers in my area. it’s definitely intimidating!

    • 8.18.17
      Dana Mannarino said:

      SURE IS! But I think we psyche ourselves out more than anything so just put yourself out there and go for it!

  8. 8.16.17
    Elle said:

    This outfit looks familiar!! 😉 Loving your personal posts lately, so relatable! Hard to put yourself out there especially in situations where you don’t know anyone but you never know the connections you can make and the opportunities that can come your way. xo

    • 8.18.17
      Dana Mannarino said:

      Glad you liked the post my friend. xx

  9. 8.16.17

    Great post! I recently wrote a Networking 101 post on my blog, and one thing I loved that you included is the elevator speech idea. I feel like every time I’m asked about myself, I stutter and hardly know what to say other than “I’m a blogger and journalism student” haha! Love your site!

    Jasmin |

    • 8.18.17
      Dana Mannarino said:

      YES! Same here girl, I’m like “I have a blog”…at a blogging event, lol!
      Thanks so much for stopping by! xx

  10. 8.16.17
    Julia - Humidity is the Enemy said:

    Loveddd this post! I can admit I am very nervous when it comes to networking. I’m more of a listener and don’t like talking about myself but in this industry where we are all building our brands you do need to able to market yourself and speak to what you do and who you are! These tips were very helpful! I haven’t attended any events yet as a blogger but will definitely utilize them when I do attend one!

    • 8.18.17
      Dana Mannarino said:

      I’m right there with ya, Julia!
      So happy this post could help ya out a bit. Thanks so much for stopping by! xx