A lot goes into ONE Instagram post.
INSTAGRAM THEMES & STRATEGIES: TIPS
If you’re an influencer, you know this is true. Instagram is a lot of work. Way more work than any other social network (with the exception of Pinterest, maybe…and I’m still trying to conquer that beast). Ever since I decided to stop caring about things I couldn’t control and figured out a few ways to “beat” the Instagram algorithm, I started caring more about the content I was putting onto social media.
Enter: Instagram themes.
I never had a “theme” or cared about my feed until Allie straight up told me she didn’t like how many photos of myself were on my feed. It got me thinking about my feed and how she was right — it was ALL me. I don’t know how that makes me look appealing to brands or people who are looking for new accounts to follow. Allie also mentioned that I needed more “filler” photos to help balance out all of the outfits I was posting. Yep, she was right.
Since then, I started focusing on my Instagram theme – and keeping up with it…not because it’s helped me grow, but because it makes me happy! I wanted to share a few of my tips and tricks for mastering your own Instagram themes and some strategies behind a good theme!
Find your color scheme
If I started posted insanely colorful photos, you guys would be like WTF. It’s just not me or my brand. When I think about my color scheme, it’s neutral and simple. I gravitate towards neutral clothes and neutral locations to shoot at. It just fits me. With that being said, I decided that my color scheme went better with a more moody/warm theme. So I started looking around on VSCO to see what I was workin’ with.
Think about your brand
Again, my brand is NOT all about colors and rainbows and that kinda fluff. My brand is all about my edited life and sharing my life through what I wear (among some other things)! I’m not a bursting ray of sunshine in all of my photos, and I try to capture the New York City vibe in a very minimal/neutral way. I felt like since my images are so netural (with occasional pops of color), a moody Instagram theme would be an effortless transition.
If it’s the first time putting your new theme to the test, it’s not going to look perfect for a while. It takes quite a bit to configure an Instagram theme, and get it to the place where you’re happy with it.
Don’t force it, have fun with it
I actually have SO much fun editing photos for Instagram. It’s really fun to watch yourself get better and make minor tweaks. And ya know, when you’re putting out content you love, you’re more motivated. If you’re looking for a way to stop thinking about the Instagram algorithm, coming up with a theme can definitely help!
My theme: VSCO A4 with less contrast, up the warmth, tone down the brightness and maybe a hiiiiiint of tint. Next week I’ll be teaming up with Allie to share more about exactly how we edit my photos — both on an iPhone and in Lightroom!