Welcome To It’s Casual!


Welcome to It’s Casual!

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It’s been a long time coming, but here it is. A brand new website. A brand new name. A brand new place. It’s Casual.

I guess I should back up a bit.

If you’ve been with me since 2012, you might have remembered Pink Champagne Problems. Pink Champagne Problems was a blog I started in college, and it stayed with me until about 2017. I outgrew it. I didn’t like it. I was embarrassed by it.

If you’ve been with me since 2018 up until last week (LOL), you know this website as The Champagne Edit. Back in 2018, I thought it was a stepping stone to allow my blog to grow with me as I started becoming more of an adult (LOL, again). I didn’t want to veer too far away from the “champagne” and “finer” things in life mentality, so I thought that name suited me.

Boy, was I wrong.

Around September-ish, I realized I was starting to outgrow The Champagne Edit. And that made me nervous. I didn’t love it anymore. Sure, I loved champagne (still do, DUH), but what the hell did it even mean? I started throwing around the idea of a rebrand to my best friend, Erica, but then put it on the back burner because…actually, I don’t know why. I guess it was mainly fear? Like. COME ON. ANOTHER REBRAND? I was for sure having an identity crisis.

Fast forward to the Covid-19 pandemic.

I started getting the opinions of more people: Erica, Allie, Elle, Nick, and my sister. And I kind of just ran with it. It felt right to me. I put together a brand deck to see if I could pitch my rebrand to none other than myself. And guess what? It came SO naturally to me. I thought I was rushing this rebrand, but to be honest, it was just easy. My creative juices were flowing, I easily switched my domains, my emails, and all the other back-end crap that comes with a new brand.

So what does this all mean? Well, actually…NOT MUCH.

That’s kind of the point. Many of you have seen my content evolve from just posting outfits to sharing more about my personal life, my career, and blogging. I even have my bestie, Elle, contribute weekly for Elle’s Edit. The future of my business truly centers around connection, creativity, and inspiration. I want It’s Casual to be a place where you come to continue to have a connection with me, get to know me, and get inspiration for work, fashion, blogging, and your life. I want this to be a place of no fuss. Everything is…just casual.

I hope you love the new brand as much as I do. I’m excited to close the chapter of all things champagne, and begin a new chapter with It’s Casual! Over the coming weeks, you’ll begin to see more and more fun updates around here. I JUST COULDN’T WAIT ANY LONGER TO SHARE WITH YOU!


photos by allie provost

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meet dana

Dana is a born and raised New Yorker who works in the fashion industry. She created this space to bring you all things style and real life.

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18 Comments

  1. 5.11.20
    Caroline said:

    Congrats Dana! LOVE the new name – it feels so you (exuding signature soft & graphic tees!!) and I’m so excited for your next chapter!

    xx Caroline

    • 5.11.20

      Ah, thank you so much, Caroline! This means so much to me, I’m so happy you like it. xx

  2. 5.11.20
    Ashlee said:

    I love it! Feel like it captures you and your content well! Can’t wait to see where you take it!

  3. 5.11.20
    Alissa said:

    OMG I LOVE IT! IT all happened so fast and it looks GOOD!

    • 5.11.20

      I seriously just couldn’t be STOPPED! Before I knew it, I had a brand new brand. Thank you so much for your help and input – it means so much to me! x

  4. 5.11.20
    Jenn said:

    Gah! Major congrats on the new brand and blog launch, Dana! The name is PERFECT and it’s an exciting new chapter. So happy for you and can’t wait to follow along!

    • 5.11.20

      Thank you, Jenn! This means THE most coming from you. I’m very excited for this chapter!!! x

  5. 5.11.20
    Lily Rose said:

    I just recently found you so I don’t know what your site looked like before. But it looks amazing now! And I just recently changed a few things on my site as well, so we’re twinning on the blog revamp hehe

    -Lily
    http://www.withlovelilyrose.com

    • 5.11.20

      Thank you so much! And your site looks great too! xx Appreciate the kind words.

  6. 5.11.20
    Morgan said:

    Omg I love it!!! It’s so you! Congrats on the rebrand!

    -Morgan
    the HER chronicles [] http://theherchronicles.com

    • 5.11.20

      Thank you my friend! This means so much, I’m so happy you like it. x

  7. 5.12.20
    Lisa Autumn said:

    YAY this is so exciting! Congrats girl x

    Lisa | lisaautumn.com

  8. 5.12.20
    Brittany said:

    Congrats on the rebrand! It looks amazing & I love the name. I’ve followed you through both rebrands and I would rather you feel like yourself than keep it the way it is for the wrong reasons. Cheers to you!

    Brittany | http://www.pointed-north.

    • 5.12.20

      BRITTANY! This means so much to me. I’m so happy you’ve stuck around this long;)

  9. 5.15.20
    Maureen said:

    Congratulations! I love your new website and it sounds perfect. Happy Friday!

    Maureen | http://www.littlemisscasual.com

    • 5.16.20

      Thank you SO much, Maureen! I hope you have a great weekend! x